orro.

  • Email Marketing

  • Paid Social

SCOPE OF WORK

orro. is a plant-based vegan meal replacement that wanted to grow their email marketing and paid social efforts. Below are examples of work made for orro. and the impact the work had on their analytics and sales.

Email Marketing

Working with orro. we created a robust email marketing strategy and design that remained consistent with the look and voice of their brand identity. By increasing the cadence of their email communications from once a month to once a week and developing multiple automated flows (abandoned cart, welcome campaign, subscription, and post-purchase) we saw the following results in email performance within a three month period.

↑ 782% EMAILS RECEIVED

↑ 82% PRODUCT ORDERED

↑ 527% WEBSITE TRAFFIC

↑ 104% INCREASE IN REVENUE

Paid Social

After taking over management of orro.'s paid social presence we created a campaign strategy to develop a sales funnel and consumer journey from the brand awareness phase to the conversion phase.

↓ 38% AD SPEND

↑ 199% REACH

↑ 90% IMPRESSIONS

↑ 398% WEBSITE TRAFFIC

↑ 1900% PURCHASES THROUGH ADS

Lexie Tomchek, Owner & Founder of Disco Social

"Working with Carly was fun and easy! She is always willing to try out our ideas and combine them with her expertise so the outcome feels personal and effective!”