Why You Should Associate Both Your Work and Personal Email with Your Facebook Account for Meta Ads and Business Portfolio
In today’s digital world, managing your Meta business presence goes beyond simply running ads or posting content to your page. To ensure that your business is properly recognized, your ads run smoothly, and your account stays secure, it's essential to link both your work and personal email addresses to your Facebook account. Here’s why doing so is crucial for anyone managing a business portfolio and running Meta ads.
NOTE: Why This Blog Post Might Be Relevant to You
Are you trying to set up a Meta Business Portfolio and aren’t receiving your confirmation emails? Or maybe someone is trying to add you to a portfolio and the alert isn’t coming through? This is usually due to not having the proper contact information associated with your account.
1. Enhanced Account Security
One of the most important reasons for linking both your work and personal emails to your Facebook account is enhanced security. When you have more than one email address, you are creating layers of protection for your business assets.
Account Recovery Options: If one email account is compromised, you’ll have an alternative email to regain access to your Facebook and Meta accounts. This is particularly vital if your business relies heavily on Facebook ads for revenue to ensure you don’t miss out on revenue.
Notifications: Linking a personal and a work email allows you to stay informed on critical security notifications and changes, such as suspicious login attempts or unauthorized access. This can help you act quickly to prevent hacks or account loss.
Learn how to check for suspicious login attempts here.
2. Establishing Your Business Credibility and Ownership
Meta’s advertising system relies on trust and authenticity. It’s an automated system with very little customer support, so once you’re flagged as being untrustworthy by the system it can take up to weeks if not months to regain your account without professional and sometimes costly help. By associating your work email with your Facebook account, you signal to Meta that the account is linked to a legitimate business. This can help:
Verify Business Identity: Meta uses these email connections to confirm the identity of the account holder, helping avoid issues with ad approval, account verification, or access restrictions. Plus if you are using your business email for your Meta Business account but log in to Facebook with your personal email, by having both emails properly linked, you are signaling to Meta one of the emails isn’t an impersonation.
3. Better Control Over Business Portfolio
Running a business on Meta isn’t just about ads—it's about managing your business portfolio efficiently. By linking both personal and work emails, you gain greater flexibility:
Split Access: You can maintain a level of separation between personal and business correspondence, which is critical when managing work-life balance and handling sensitive business communications.
Centralized Communication: Instead of checking multiple email inboxes for important updates related to your business, Meta will consolidate notifications for your business portfolio in one place.
4. Streamlined Ad Performance Management
When both your work and personal email addresses are linked to your Meta account, Meta has a clearer picture of your identity and intentions. This can improve:
Ad Targeting Accuracy: Meta is better able to assess the type of ads that would be most effective for your business and the audience it serves. The more accurate Meta’s understanding of your business is, the better your campaigns will perform.
Ad Approval Process: Linking verified emails to your account can streamline the ad approval process, especially for sensitive or high-budget campaigns. A more transparent account increases your chances of quicker ad approvals.
How to Link Your Work and Personal Email to Your Facebook Account
Now that you know why it’s important to associate both emails with your Facebook account, here’s how you can do it:
Log into Facebook: Start by logging into your Facebook account.
Go to Settings: Click on the drop-down arrow in the top-right corner and select Settings & Privacy, then choose Settings.
Navigate to Accounts Center: Under the Personal Details tab, you’ll see Contact Info.
Add Your Work Email: Click on Add Another Email Address and enter your work email. Facebook will send a confirmation link to that email.
Verify Your Emails: Click on the confirmation link in your email inbox (work and personal) to verify both addresses.
Update Notifications and Security: Ensure that both emails are set to receive notifications and security alerts to stay updated on account activity.